Why Warner Bros. Discovery Is Splitting: Deep Dive into the Streaming vs. Cable Shake-Up
Introduction: A Turning Point for WBD Warner Bros. Discovery (WBD) shocked the media world on June 9, 2025, by announcing that it will spin off its streaming and studio assets into one public company and separate its traditional cable and broadcast business into another. This marks a pivotal reversal of the 2022 merger
Meta Unlocks Opportunity Score for All Advertisers: A New Era of Real-Time Campaign Insights
In a strategic move to help advertisers better understand the performance potential of their campaigns, Meta has officially rolled out its Opportunity Score tool to all advertisers. What was once an exclusive feature for select partners is now globally accessible across Meta’s platforms, including Facebook and Instagram. This launch marks
Breaking Taboos: How Plush & Blinkit Rebranded Periods with a Simple Envelope
In a country where period stigma still silences conversations and fuels shame, two brands came together to make a powerful, pink-tinted statement. Plush, a sustainable feminine hygiene brand, and Blinkit, India’s quick-commerce giant, launched a revolutionary campaign in 2024 that changed how people see—and receive—sanitary pads. Their weapon of choice?
Microsoft’s Xbox Ally: A Bold Shot at Steam Deck & Switch 2 with Full‑Screen Handheld UI
Introduction: Microsoft’s Next-Handheld Pivot After years of testing the handheld waters, Microsoft has officially launched a serious challenger to Valve’s Steam Deck and Nintendo’s Switch 2. In partnership with ASUS, the company unveiled two ROG Xbox Ally models—standard and ‘X’—that ditch Windows clutter and boot directly into a console‑style Xbox full‑screen experience.
Housefull 5 Box Office Report: Akshay Kumar Misses Big Opening Records Despite Strong Weekend
Akshay Kumar returned to the big screen with one of his most successful franchises, Housefull 5, promising laughter, chaos, and box office fireworks. However, despite an impressive opening weekend haul, the film fell short of key records that industry watchers had anticipated. With competition from other big releases and rising
Meta Reveals Link Posts on Threads Are Getting Sharp Engagement Spike
Meta has announced a notable shift in content performance on its rising social app Threads: link posts are outperforming other content types. For creators and marketers using the platform, this signals a potential tipping point—rather than avoiding link shares, it might be time to lean into them. This blog dives
Fastrack Grooves into Street Style: Watch Collection Inspired by Contemporary Music & Urban Culture
Fastrack, the youth-focused fashion accessory brand under Titan Company, has unveiled its latest all-new watch collection—Groove—inspired by contemporary music culture and street style aesthetics. Drawing creative cues from vibrant rhythmic beats, urban fashion, and dynamic subcultures, the Groove collection is designed to resonate with Gen Z and Millennials who want
Adobe Empowers Marketers with Smarter AI Agents: Transforming Support & Insights
Adobe has introduced two powerful AI agents—the Product Support Agent and the Data Insights Agent—within the Adobe Experience Platform. Designed to elevate marketing efficiency and customer experience workflows, these agents mark a major shift in how teams access support and insights. What used to take hours of manual process can
Team Pumpkin Wins Digital Marketing Mandate for YAIT: A New Era for Sports Branding
In a strategic move signaling its rapid expansion in the sports segment, Team Pumpkin, one of India’s top digital marketing agencies, has secured the digital mandate for YAIT, a promising and dynamic sportswear and equipment brand. This partnership aims to build a powerful digital presence for YAIT through data-driven digital
Meta’s $10 Billion Bet on Scale AI: Supercharging the Future of AI Model Training
Meta Platforms Inc., the parent company of Facebook, Instagram, and WhatsApp, is doubling down on artificial intelligence (AI) innovation with a monumental $10 billion investment in Scale AI—a leading data labeling and AI infrastructure firm. This aggressive push into AI training and infrastructure signals Meta’s ambition to dominate the AI
