Why CMS Migration is Needed to Improve Your Website’s Performance
In today’s digital-first world, your website is the face of your business. Whether you run an eCommerce store, a corporate site, or a content-driven blog, website performance can make or break your success. One critical strategy that businesses often overlook is CMS migration. Migrating your website to a more advanced
Meta Rolls Out Free AI Translation for Reels: What It Means for Creators and Brands
Ever scrolled through a Reel in Spanish, French, or Korean and thought, “Damn, this looks fun… if only I knew what they were saying”? That problem might just be over. Meta has quietly but powerfully rolled out free AI translation for Reels. And it’s not just a tiny update—it could
YouTube’s 2025 Update: Comment Moderation, Effect Maker & Brand Collaboration Hub
If you’re a creator who spends hours on YouTube, you know how quickly things change. One moment you’re battling spam comments, the next you’re figuring out new tools for Shorts. Well, YouTube just rolled out three major updates—smarter comment moderation, an in-app effect maker, and a brand collaboration hub—and honestly,
Instagram’s New Signal: Are Screenshots Becoming the Biggest Engagement Metric?
For content creators and brands on Instagram, the question of how to measure engagement has always been a key one. For years, likes and comments were the main symbols of success. Then, shares and saves took their place, as they directly showed how useful your content was. But now, another
Meta’s New Move: Is AI Targeting a Boon or a New Challenge for Advertisers?
A Major Shift in Meta Ads: When AI Takes Over Your Ad Strategy Do you remember, just a few years ago, when you opened Facebook Ads Manager, you had the power to fully control your audience? You could meticulously target your audience based on age, gender, interests, behaviors, and even
Google Launches Commerce Media Suite to Turbocharge Festive Sales
Setting the Stage The festive season is India’s busiest shopping window—and Google is back with a strategic ace. The tech giant has rolled out the Commerce Media Suite, tailor-made to help brands and sellers capture audience attention across quick commerce and e-commerce platforms. This isn’t your typical ad update. It’s
Google Introduces Preferred Sources Feature for Search in India and U.S.
Let’s Talk About What Just Changed on Google Okay, imagine this: you’re searching for the latest news on your phone, and just when the top stories show up, you spot a small star. That star? It means you can hand-pick the news outlets you trust the most. That’s right —
YouTube Enhances Creator Tools: More Images in Posts, Smarter Auto-Dubbing & Updated CTAs
Smarter Tools for Better Engagement YouTube has just rolled out a set of updates that give creators more control, better visuals, and smarter promotional features. Launched in August 2025, these enhancements include: These updates are designed to empower creators—from SEO-focused bloggers to international educators—to connect more effectively with their audience
Google Leverages AI to Slash Invalid Ad Traffic by 40%
Strengthening the Digital Ad Ecosystem In a major update, Google has deepened its use of AI-powered tools to detect and reduce Invalid Ad Traffic (IVT)—non-genuine ad interactions such as clicks from bots or accidental taps. Collaborating with Google Research and DeepMind, the search giant now leverages large language models (LLMs)
Perplexity’s $34.5B Bid to Acquire Google Chrome: Bold Move or Big Gamble?
When AI Startups Think Big In an unexpected turn, Perplexity AI, a fast-growing artificial intelligence company, has offered a staggering $34.5 billion in cash to buy Google’s Chrome browser. The bid, which far exceeds Perplexity’s own valuation, has set the tech world buzzing. While some see it as an audacious
