In a bold marketing move, MR.DIY India—a leading home improvement and lifestyle retailer—has appointed Rajkummar Rao as brand ambassador for its all-new campaign “Milega Kya, Mat Pooch – MR.DIY Has Sabkuch.” This exciting development is expected to redefine retail branding in India, strengthen brand visibility, and deepen customer engagement across digital and offline channels.
This announcement signals a powerful brand strategy aimed at positioning MR.DIY as India’s top destination for affordable lifestyle products, while leveraging the celebrity influence of Rajkummar Rao—a name synonymous with versatility, relatability, and trust.
MR.DIY’s Strategic Move in Indian Retail Marketing
With over 15,000 products across categories like hardware, stationery, toys, car accessories, electrical, household, and more, MR.DIY India is on a mission to become a household name. Appointing a brand ambassador like Rajkummar Rao is not just a marketing gimmick—it’s a strategic move aimed at boosting brand recall and enhancing customer trust.
Retail giants are increasingly turning to celebrity endorsements to tap into wider markets. MR.DIY’s campaign aligns perfectly with:
- Affordable shopping trends in India
- The growing demand for DIY lifestyle and home improvement products
- The emotional appeal of having “Sabkuch” under one roof
Rajkummar Rao Brand Endorsement: A Smart Move for MR.DIY India
Rajkummar Rao isn’t just a Bollywood actor. He’s a symbol of authenticity, known for powerful roles in critically acclaimed films like Newton, Stree, and Badhaai Do. His relatable charm resonates deeply with middle-class India—MR.DIY’s primary customer base.
Here’s why MR.DIY’s marketing team made the right choice:
✅ High relatability among Indian households
✅ Recognized and respected across metro and tier-2 cities
✅ Known for his versatility and grounded personality
✅ Strong fan base across genders and age groups
By choosing Rajkummar Rao as MR.DIY’s brand ambassador, the company aims to increase consumer trust and position itself as the go-to destination for smart, everyday purchases.
“Milega Kya, Mat Pooch” Campaign Explained
The newly launched campaign tagline—“Milega Kya, Mat Pooch – MR.DIY Has Sabkuch”—translates to “Don’t ask what you’ll find; we have everything.” It cleverly plays on everyday shopping struggles, where customers are often unsure about availability.
The ad campaign features Rajkummar Rao as a quirky investigator who uncovers the endless options available at MR.DIY. From tools and home gadgets to lifestyle goods, the campaign reinforces the brand’s value-driven promise and vast product assortment.
MR.DIY India Marketing Strategy and Brand Visibility Boost
Celebrity partnerships in retail marketing are known to increase foot traffic, improve ad recall, and boost conversion rates both online and offline. With this collaboration, MR.DIY aims to dominate the Indian retail scene, especially in the budget shopping and value retail segments.
Key benefits expected from this brand collaboration:
- Improved search visibility for MR.DIY online
- Higher footfall in MR.DIY physical stores
- Boosted engagement on digital platforms like Facebook, Instagram, and YouTube
- Increased brand mentions across media and influencer platforms
- Better customer acquisition in Tier 2 and Tier 3 cities
MR.DIY’s Retail Footprint in India
MR.DIY, originally from Malaysia, has over 200 stores in India, with rapid expansion into newer cities. Its business model caters to affordable, quality products, making it ideal for budget-conscious Indian consumers.
Top Lifestyle Retail Categories at MR.DIY India
- Home & Living
- Stationery & Books
- Electrical & Electronics
- Sports & Fitness
- Automotive
- Fashion Accessories
- Toys & Gifts
With Rajkummar Rao as the face of the brand, each of these categories now gains added exposure and relatability.
Digital Marketing Strategy Behind the Campaign
Apart from TV and print, the campaign is heavily promoted across social media channels, including:
- Instagram Reels
- YouTube Ads
- LinkedIn Brand Announcements
- Influencer shoutouts and reposts
The brand is also leveraging SEO-rich video titles, influencer marketing, and paid campaigns targeting “lifestyle shoppers in India”. The goal is simple—increase organic traffic and ensure MR.DIY appears whenever someone searches for affordable home improvement stores in India or budget lifestyle products near me.
What This Means for India’s Retail Landscape
In a saturated market with brands fighting for attention, MR.DIY’s partnership with Rajkummar Rao stands out. It’s not just about a catchy commercial—it’s about creating brand memorability, emotional connection, and content that sticks.
From visual storytelling to localized messaging, the campaign leverages everything modern content marketing strategies require in 2025.
More Than Just a Brand Face
With Rajkummar Rao at the forefront, MR.DIY isn’t just promoting products—it’s promoting a lifestyle. A lifestyle that says you don’t need to look far or spend big to get what you need. Everything you’re looking for—“Sabkuch”—is already here.
This collaboration reflects the future of smart retail marketing in India, where celebrity trust meets brand accessibility.
Want to see the campaign in action?
Visit MR.DIY India’s YouTube and Instagram pages to check out the “Milega Kya, Mat Pooch” videos featuring Rajkummar Rao.
