When it comes to fitness fashion brands in India, one name consistently stands out — HRX by Hrithik Roshan. Known for blending high-performance sportswear with everyday style, HRX has carved its own identity in the activewear space. And now, with Triptii Dimri announced as the new face of HRX, the brand is signaling a fresh direction aimed at youth, individuality, and redefining how women engage with fitness fashion.
Let’s dive into how this powerful collaboration is shaking up the market, building on HRX’s legacy and Triptii’s growing fanbase across the nation.
Who is Triptii Dimri and Why HRX Chose Her?
Triptii Dimri, best known for her breakthrough role in “Qala,” has quickly emerged as one of Bollywood’s rising stars in 2025. Her acting prowess, combined with an effortless charm and relatable Gen Z aesthetic, makes her the perfect choice for brands aiming to connect with India’s younger generation.
Unlike traditional celebrities who endorse fitness brands, Triptii brings an authentic and natural fitness persona—not overly curated, not unattainable. This is exactly what HRX’s brand philosophy aligns with: “Push Your Extreme”, but do it your way.
By choosing Triptii Dimri, HRX is not just adding a face to their campaign—they’re adding a movement that encourages fitness as self-expression.
What This Means for Women’s Activewear in India
HRX has long dominated the men’s athleisure market in India, but with this partnership, the focus is clearly shifting toward expanding women’s activewear collections.
High-volume keywords to notice here:
- Best fitness wear for women India
- Bollywood celebrity fitness trends
- affordable activewear for Indian women
- HRX women’s sportswear collection
Triptii Dimri’s involvement gives HRX a strong entry into the female fitness fashion conversation, helping bridge the gap between function and fashion for women.
Behind the HRX x Triptii Campaign: What to Expect
Sources close to the brand reveal that a new HRX campaign featuring Triptii Dimri will be launched across digital platforms, OOH, and television. The visuals promise to focus on empowerment, movement, and individuality.
Expect reels, behind-the-scenes workout sessions, and collaborative content across:
- YouTube Shorts
- Flipkart and Myntra banners
This strategy is designed to appeal to a digitally active Gen Z and millennial audience—an audience that resonates with authentic influencer marketing and prefers storytelling over traditional ads.
Celebrity Brand Endorsements in India 2025: The HRX Strategy
With the ever-evolving landscape of celebrity brand endorsements in India, HRX continues to stand out by selecting ambassadors who embody the brand, not just model for it.
Triptii Dimri joins the likes of Hrithik Roshan and Tiger Shroff—two long-standing icons of fitness and style. But her addition adds diversity to the brand’s image, opening up avenues in:
- Female-centric gym wear
- Fashionable yoga outfits
- Sustainable workout clothes for women
- Body-positive activewear
By leveraging her Bollywood rise and relatable personality, HRX positions itself as a unisex fitness brand that resonates with all genders and all body types.
Triptii Dimri’s Influence on Fashion and Fitness Trends
Triptii’s social media presence already influences thousands of fans, many of whom look up to her for styling cues. Now, as HRX’s brand face, her fashion-forward yet minimalist aesthetic is expected to:
- Drive activewear trends for women 2025
- Popularize comfortable gym clothing styles
- Encourage body-neutral conversations in fitness
- Normalize mixing street style with workout looks
From fitness joggers and crop tops to oversized hoodies and yoga tights—Triptii’s HRX edit is bound to be a sellout.
Market Impact: What Industry Experts Are Saying
According to marketing insiders and fashion analysts, this move is seen as a bold but strategic shift.
Here’s why:
- Female fitness apparel market in India is expected to grow by 18% CAGR by 2027.
- Consumers now prioritize home workout gear over gym-exclusive fashion.
- Gen Z trusts influencer-led brand endorsements more than celebrity-only faces.
- HRX’s Triptii Dimri partnership adds authenticity and modern appeal.
In short, this isn’t just a campaign—it’s a shift in how Indian fitness brands are marketed to women.
Where to Shop HRX x Triptii Dimri Collection
As per HRX’s official website and Myntra listing, the first drop of the Triptii Dimri collection with HRX will include:
- High-waist stretchable leggings
- Breathable crop t-shirts
- Padded sports bras
- Quick-dry joggers
- Workout shoes under ₹2000
If you’re searching for affordable yet premium gym wear in India, this collection ticks all the boxes. You can find it across:
- HRX official website
- Myntra (exclusive drop)
- Flipkart
- Ajio (limited availability)
Social Media Buzz: What Fans Are Saying
Within hours of the announcement, “Triptii x HRX” started trending on Instagram and X (formerly Twitter). Fans commented on her perfect balance of elegance and strength, and how they look forward to seeing more celebrity-led activewear collections that feel “wearable and real.”
Anchor keywords embedded in user buzz:
- “Best activewear brands endorsed by celebrities”
- “Triptii Dimri workout fashion”
- “HRX fitness gear reviews”
It’s clear the audience sees her not just as a face—but a muse.
A Smart Move for Both HRX and Triptii Dimri
In a world where fitness meets lifestyle, and where audiences demand real, relatable faces behind brands, this partnership just makes sense.
Triptii Dimri brings:
- Freshness
- Versatility
- Credibility with Gen Z and millennials
HRX brings:
- Performance-tested gear
- A growing women’s fashion vertical
- Bollywood-rooted brand awareness
Together, they form a power combo that goes beyond just fitness or fashion—it’s about a lifestyle that prioritizes authenticity, confidence, and movement.
