Tag: business

In a landmark move, the Maharashtra state government, under Chief Minister Devendra Fadnavis, has approved the AVGC-XR Policy 2025 — Animation, Visual Effects, Gaming, Comics, and Extended Reality — with an ambitious financial outlay of ₹3,268 crore, aimed at transforming Maharashtra into a global creative and immersive technology hub. This

Cricket in India is more than just a sport—it’s a religion that unites millions of fans across the nation. Sponsorship deals with the Indian cricket team are some of the most valuable in the sporting world, offering unmatched visibility and brand recall. After the exit of Dream11, the Board of

When it comes to shaping the future of advertising and design, Portfolio Night is one of the most awaited global platforms. This year, Google has announced its sponsorship for Portfolio Night 2025 in India, making it bigger than ever. With flagship events scheduled in Mumbai and Delhi, the creative industry

When AI Startups Think Big In an unexpected turn, Perplexity AI, a fast-growing artificial intelligence company, has offered a staggering $34.5 billion in cash to buy Google’s Chrome browser. The bid, which far exceeds Perplexity’s own valuation, has set the tech world buzzing. While some see it as an audacious

AI Meets Public Service In a landmark move for AI adoption in government, OpenAI has announced a formal partnership with the U.S. Government to provide advanced AI tools for federal employees. This collaboration aims to enhance productivity, decision-making, and citizen services by integrating AI into daily government operations. The agreement

Bollywood Meets Food Tech In a major celebrity endorsement move, Zomato has officially announced Shah Rukh Khan as its new brand ambassador. This collaboration brings together one of India’s biggest film icons and one of its most dominant food delivery platforms. Known for his global influence and unmatched popularity, SRK’s

Indian beauty and fashion giant Nykaa has made a bold move in FY2025 by significantly increasing its marketing expenditure. The company spent a whopping ₹994.8 crore on advertising and marketing this fiscal year—a 34% jump compared to FY2024. More than just a number, this surge in marketing spend reflects Nykaa’s

Introduction: A Shocking Shift in Global Digital Advertising In a dramatic and unexpected move, Amazon has globally withdrawn from Google Shopping ads, starting between July 21 and July 23, 2025. This sudden drop—first noticed by advertisers via Google Auction Insights—saw Amazon’s Shopping impression share plummet from over 60% to 0%

YouTube continues to dominate the digital advertising world with impressive numbers in 2025. In the second quarter of 2025, YouTube’s ad revenue surged 13% year-over-year, reaching a massive $9.8 billion, according to a recent earnings report by Alphabet. This substantial increase highlights the platform’s growing importance for video marketers, content

When it comes to fitness fashion brands in India, one name consistently stands out — HRX by Hrithik Roshan. Known for blending high-performance sportswear with everyday style, HRX has carved its own identity in the activewear space. And now, with Triptii Dimri announced as the new face of HRX, the