Tag: business

When AI Startups Think Big In an unexpected turn, Perplexity AI, a fast-growing artificial intelligence company, has offered a staggering $34.5 billion in cash to buy Google’s Chrome browser. The bid, which far exceeds Perplexity’s own valuation, has set the tech world buzzing. While some see it as an audacious

AI Meets Public Service In a landmark move for AI adoption in government, OpenAI has announced a formal partnership with the U.S. Government to provide advanced AI tools for federal employees. This collaboration aims to enhance productivity, decision-making, and citizen services by integrating AI into daily government operations. The agreement

Bollywood Meets Food Tech In a major celebrity endorsement move, Zomato has officially announced Shah Rukh Khan as its new brand ambassador. This collaboration brings together one of India’s biggest film icons and one of its most dominant food delivery platforms. Known for his global influence and unmatched popularity, SRK’s

Indian beauty and fashion giant Nykaa has made a bold move in FY2025 by significantly increasing its marketing expenditure. The company spent a whopping ₹994.8 crore on advertising and marketing this fiscal year—a 34% jump compared to FY2024. More than just a number, this surge in marketing spend reflects Nykaa’s

Introduction: A Shocking Shift in Global Digital Advertising In a dramatic and unexpected move, Amazon has globally withdrawn from Google Shopping ads, starting between July 21 and July 23, 2025. This sudden drop—first noticed by advertisers via Google Auction Insights—saw Amazon’s Shopping impression share plummet from over 60% to 0%

YouTube continues to dominate the digital advertising world with impressive numbers in 2025. In the second quarter of 2025, YouTube’s ad revenue surged 13% year-over-year, reaching a massive $9.8 billion, according to a recent earnings report by Alphabet. This substantial increase highlights the platform’s growing importance for video marketers, content

When it comes to fitness fashion brands in India, one name consistently stands out — HRX by Hrithik Roshan. Known for blending high-performance sportswear with everyday style, HRX has carved its own identity in the activewear space. And now, with Triptii Dimri announced as the new face of HRX, the

In a bold and forward-looking move, Chord has officially secured the creative media mandate for PVR INOX Pictures, a significant partnership set to reshape how India’s leading cinema brand engages with its audiences online. As storytelling evolves beyond the big screen, this collaboration aims to power digital-first marketing, cultural relevance,

In a bold marketing move, MR.DIY India—a leading home improvement and lifestyle retailer—has appointed Rajkummar Rao as brand ambassador for its all-new campaign “Milega Kya, Mat Pooch – MR.DIY Has Sabkuch.” This exciting development is expected to redefine retail branding in India, strengthen brand visibility, and deepen customer engagement across

Imagine a streaming platform launching in mid-February—and by June, it’s already nipping at Netflix’s global subscriber base. That’s the story of JioHotstar, the rebranded merger of Disney+ Hotstar and JioCinema. With 300 million subscribers, it’s now within striking distance of Netflix’s 301.6 million worldwide—a staggering rise fueled by cricket mania, connected-TV adoption,