Tag: business

In a bold and forward-looking move, Chord has officially secured the creative media mandate for PVR INOX Pictures, a significant partnership set to reshape how India’s leading cinema brand engages with its audiences online. As storytelling evolves beyond the big screen, this collaboration aims to power digital-first marketing, cultural relevance,

In a bold marketing move, MR.DIY India—a leading home improvement and lifestyle retailer—has appointed Rajkummar Rao as brand ambassador for its all-new campaign “Milega Kya, Mat Pooch – MR.DIY Has Sabkuch.” This exciting development is expected to redefine retail branding in India, strengthen brand visibility, and deepen customer engagement across

Imagine a streaming platform launching in mid-February—and by June, it’s already nipping at Netflix’s global subscriber base. That’s the story of JioHotstar, the rebranded merger of Disney+ Hotstar and JioCinema. With 300 million subscribers, it’s now within striking distance of Netflix’s 301.6 million worldwide—a staggering rise fueled by cricket mania, connected-TV adoption,

Apple might be gearing up for its biggest move in AI yet. Reports suggest that Apple is internally discussing a $14 billion acquisition of Perplexity AI, a rapidly growing startup that’s redefining search through real-time, conversational results with verifiable citations. If finalized, this would surpass Apple’s 2014 Beats acquisition—then worth

Bisleri Partners with GMR Rugby Premier League 2025: A Power Move in Sports Branding In a bold stride into the Indian sports landscape, Bisleri, India’s most trusted packaged drinking water brand, has joined hands with the GMR Rugby Premier League 2025 as the official hydration partner. This strategic collaboration marks

Bollywood megastar Kartik Aaryan has officially stepped into a new role today—he’s the latest brand ambassador for Skechers India. This exciting partnership places him front and center in the launch of the Skechers Hands Free Slip‑ins footwear campaign. The announcement, made on June 19, 2025, highlights his strong connection with India’s youth,

In a country where period stigma still silences conversations and fuels shame, two brands came together to make a powerful, pink-tinted statement. Plush, a sustainable feminine hygiene brand, and Blinkit, India’s quick-commerce giant, launched a revolutionary campaign in 2024 that changed how people see—and receive—sanitary pads. Their weapon of choice?