Google’s New Search Display Update: How Rank-Tracking Tools Are Struggling
Google is no stranger to shaking up the SEO landscape. Over the years, its algorithm updates—from Panda to Core Web Vitals—have forced marketers and businesses to rethink strategies. But in September 2025, Google introduced something different: a new way of displaying search results. This update doesn’t directly penalize websites or
New Google AI Ad Features Set to Transform Holiday Marketing
As the holiday season approaches, businesses everywhere are preparing to capture consumer attention during the most competitive shopping months of the year. This time, Google has announced a new suite of AI-powered ad features designed to help brands create smarter, more engaging, and better-performing campaigns. These tools are set to
Google Launches Commerce Media Suite to Turbocharge Festive Sales
Setting the Stage The festive season is India’s busiest shopping window—and Google is back with a strategic ace. The tech giant has rolled out the Commerce Media Suite, tailor-made to help brands and sellers capture audience attention across quick commerce and e-commerce platforms. This isn’t your typical ad update. It’s
Google Introduces Preferred Sources Feature for Search in India and U.S.
Let’s Talk About What Just Changed on Google Okay, imagine this: you’re searching for the latest news on your phone, and just when the top stories show up, you spot a small star. That star? It means you can hand-pick the news outlets you trust the most. That’s right —
Google Leverages AI to Slash Invalid Ad Traffic by 40%
Strengthening the Digital Ad Ecosystem In a major update, Google has deepened its use of AI-powered tools to detect and reduce Invalid Ad Traffic (IVT)—non-genuine ad interactions such as clicks from bots or accidental taps. Collaborating with Google Research and DeepMind, the search giant now leverages large language models (LLMs)
Google’s AdTech Monopoly Under Fire: CCI Launches Probe After ADIF Complaint
In a significant move that could reshape the future of digital advertising in India, the Competition Commission of India (CCI) has officially launched a probe into Google’s AdTech dominance. This investigation follows a detailed complaint by the Alliance of Digital India Foundation (ADIF)—a group representing Indian startups and digital businesses—alleging
