Meta Strengthens Ad Safety with Updated Certifications: What It Means for Advertisers in 2025
Meta Achieves Updated Ad Safety Certifications: A Big Win for Digital Advertisers Meta — the parent company behind Facebook, Instagram, and Threads — just secured updated ad safety certifications from leading global regulators. This development signals a major leap in Meta’s ongoing effort to ensure brand-safe advertising environments across its
Meta and VCs Launch Accelerator to Boost Indian Game Developers in 2025
In a significant move for the Indian gaming industry, Meta has partnered with leading venture capital firms to launch an accelerator programme aimed at supporting Indian game developers. This strategic collaboration is set to revolutionize the local gaming landscape by providing the resources, mentorship, and financial backing Indian gaming startups
Meta Takes Legal Action Against AI App for Creating Non-Consensual Sexual Images
In a significant move that signals growing concerns around AI misuse, Meta — the parent company of Facebook and Instagram — has filed a lawsuit against the developers of an AI app that allegedly generated non-consensual sexual images using photos scraped from its platforms. This marks one of the boldest
How Social Media Drives 80% of Product Discovery Among Indian Shoppers
In an age where scrolling through Instagram feels more engaging than browsing online stores, it’s no surprise that 80% of Indian shoppers now discover new products through social media. This transformation in consumer behavior is reshaping digital marketing strategies and redefining how businesses interact with buyers. Whether it’s a Gen
Meta Introduces ‘Restyle’: AI Magic for Short-Form Video Creators
In today’s social media landscape, short-form video content dominates feed engagement. Meta is responding aggressively, launching Restyle, a powerful generative AI tool to transform 10-second video clips with new backgrounds, visual styles, and AI-designed outfits. This blog explores Meta Restyle AI, how creators can get started, the user experience, comparisons
Meta Unlocks Opportunity Score for All Advertisers: A New Era of Real-Time Campaign Insights
In a strategic move to help advertisers better understand the performance potential of their campaigns, Meta has officially rolled out its Opportunity Score tool to all advertisers. What was once an exclusive feature for select partners is now globally accessible across Meta’s platforms, including Facebook and Instagram. This launch marks
Meta Reveals Link Posts on Threads Are Getting Sharp Engagement Spike
Meta has announced a notable shift in content performance on its rising social app Threads: link posts are outperforming other content types. For creators and marketers using the platform, this signals a potential tipping point—rather than avoiding link shares, it might be time to lean into them. This blog dives
Meta’s $10 Billion Bet on Scale AI: Supercharging the Future of AI Model Training
Meta Platforms Inc., the parent company of Facebook, Instagram, and WhatsApp, is doubling down on artificial intelligence (AI) innovation with a monumental $10 billion investment in Scale AI—a leading data labeling and AI infrastructure firm. This aggressive push into AI training and infrastructure signals Meta’s ambition to dominate the AI
